The Franchise Owner's Playbook

You're about to make one of the largest financial decisions of your life. Whether you write a check for $75,000 or $2.5 million, the franchise will consume your capital, your time, and your professional identity for the next decade. This book exists to ensure you make that decision with data, analysis, and clear-eyed evaluation — not the manufactured momentum of a franchise sales process.

Inside this book:

• The franchise model: how it works, who it works for, and the real economics
• The Franchise Disclosure Document — reading the 200 pages that protect you
• Financial analysis and validation: running the numbers before you sign
• Calling existing franchisees and the questions to ask (and avoid)
• Site selection, build-out, and the SBA financing path
• Operations: running the system inside the system
• Multi-unit ownership and the path to a portfolio
• Resale, succession, and the franchise exit

For would-be owners who want to buy a franchise the way an investor would.