The Library · Conceptual Learning
by Omni Incubator
A structured method for building differentiated businesses — decompose assumptions, audit conventions, verify ground truth, and reason from fundamentals instead of copying competitors.
About the book
Most entrepreneurs reason by analogy: they look at what exists and ask, "How can I make a version of that?" First-principles thinking asks a different question: "What is actually true here, and what can I build from that truth?"
This book teaches the method as a structured, repeatable process. You'll learn the 3-Step Decomposition Method, the Assumption Audit (classifying every belief as physical, economic, or cultural), ground truth verification, three reconstruction strategies for building novel solutions, contrarian conviction evaluation, and how to apply first-principles thinking to pricing, go-to-market, hiring, and competitive strategy.
Honest about costs: the method is slower, harder, and more socially uncomfortable than copying. But it produces businesses that competitors struggle to replicate.
