The Library · Startup 0→1 Guides
by Omni Incubator
The complete e-commerce playbook — product sourcing, unit economics, platform strategy, customer acquisition, retention, and scaling from six to seven figures with real margin math.
About the book
E-commerce is a $1.1 trillion industry in the United States. The infrastructure to sell products online has never been more accessible. And yet, the vast majority of e-commerce businesses fail — slowly bleeding cash through acquisition costs that exceed contribution margins.
This book covers the three things that actually determine success: product-market fit, unit economics, and operational execution. You'll learn the four e-commerce models (DTC, marketplace, hybrid, wholesale), product sourcing and validation, platform strategy across Shopify/Amazon/Walmart/Etsy/TikTok Shop, the full contribution margin waterfall, fulfillment, customer acquisition (with real 2024 costs), retention and lifetime value, branding, and scaling.
Every number is drawn from industry data and operational reality — not cherry-picked success stories.
