The Library · Conceptual Learning
by Omni Editorial Team
Why keeping customers is the cheapest growth strategy you're ignoring — and the systems for measuring, predicting, and reducing churn.
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About the book
Contents
Disclaimer
The content of this book reflects the opinions and perspectives of the Omni Editorial Team and is provided for informational and educational purposes only. It does not constitute legal, financial, investment, tax, accounting, medical, or other professional advice, and should not be relied upon as such. Readers should consult a qualified professional before acting on any information presented. Omni Incubator disclaims any liability for decisions made or actions taken based on this material.
Picture a company spending $40,000 a month on ads. Acquisition is humming. But nobody sends a report about the 38 customers who cancelled last month, or the 42 the month before, or the fact that the company has been quietly losing more customers than it gains for six straight months. The ad budget keeps climbing. The customer count stays flat. And leadership wonders why revenue growth has stalled.
Inside this book:
For operators ready to plug the leaky bucket before pouring more into acquisition.
