The Adaptation Playbook

Tenacity, vision, and commitment got you to launch day. They kept you grinding through the early months when nothing worked. They gave you the conviction to pitch investors and bet your savings on an idea most people said would fail. But the same qualities that built the company can also keep you holding onto a plan long after the market has moved on. This book is about knowing the difference.

Inside this book:

• The adaptation imperative: why the best plans change
• Reading the signals — what the market is actually telling you
• The sunk cost trap and why you keep investing in losing strategies
• When to quit — the decision nobody prepares founders for
• The pivot framework: changing direction without losing the company
• Scenario planning for futures you can't predict
• Case studies in adaptation: survivors vs. fossils

For founders facing the moment when persistence and adaptation pull in opposite directions.