The Library · Skill Learning
by Omni Incubator
Close the gap between what you charge and what customers would pay. A practical guide to value-based pricing, pricing psychology, and building a pricing system that compounds.
About the book
A 1% improvement in price leads to an 11.1% improvement in operating profit — more than 3x the impact of growing sales volume. Yet the average company spends fewer than 10 hours per year on pricing decisions.
This book fixes that blind spot. You'll learn the Pricing Confidence Gap (most businesses undercharge by 15-40%), value-based pricing frameworks, the psychology of buyer decisions (anchoring, decoy effect, loss aversion), pricing architecture (Good/Better/Best, bundles, freemium), how to communicate price effectively, competitive positioning, and how to raise prices without losing customers.
Every chapter ends with a hands-on exercise that produces tangible outputs — a pricing audit, a value-based price range, a redesigned pricing page — that you'll use long after finishing the book.
