Launch a DTC Food or Beverage Brand

Most food brands die before they hit their first wholesale order. Not because the product is bad, but because nobody told the founder what really happens between a great recipe and a profitable production run. This book is the CPG operating manual: regulatory compliance, manufacturer relationships, retail margins, and the brand-building work that turns a kitchen experiment into a category contender.

Inside this book:

• The CPG business model: kitchen-to-shelf economics and what you're really building
• Recipe development, commercial kitchens, shelf stability, and food safety
• FDA compliance, labeling, allergens, and packaging design
• Sourcing, MOQs, and ingredient costs at production scale
• DTC ecommerce vs. wholesale and retail distribution
• Brand storytelling, social, and the path to scaling without burning out

For founders who want to build a CPG brand that survives the shelf.