Launch a Coworking Space

WeWork raised $12 billion and nearly went bankrupt. The coworking space down the street, financed with an SBA loan by a couple who knew the math, has been quietly profitable for six years. The difference isn't the espresso machine — it's the unit economics. This book is the financial engine underneath the business that most operators don't understand until they're already bleeding.

Inside this book:

• The coworking model: revenue streams, occupancy thresholds, and what WeWork got wrong
• Site selection and lease negotiation — the decision that determines everything
• Space design, buildout cost discipline, and tech infrastructure
• Member acquisition, pricing tiers, and the recurring-revenue flywheel
• Operations on minimal staff and a community that markets itself
• Multi-location strategy and the path to a sellable portfolio

For operators who want to build coworking the way it's quietly minted millionaires for two decades.