The Library · Startup 0→1 Guides
by Omni Incubator
Build a profitable wellness business in a $6.8 trillion industry — covering eight business models, real failure rates, pricing, retention, and the operational fundamentals most operators miss.
About the book
The global wellness economy is worth $6.8 trillion and growing at 7-8% annually. Yet up to 81% of fitness studios close in their first year. The market is enormous — the failure rate is devastating.
This book closes the gap between demand and operational readiness. It covers eight distinct wellness business models — gyms, personal training, coaching, supplements, spa/recovery, telehealth, corporate wellness, and retreats — each with different capital requirements, margin structures, and regulatory obligations.
You'll learn pricing and packaging, financial planning, programming design, client retention (the single most important metric in the industry), marketing, and scaling. Every chapter ends with key takeaways and action items designed to translate information into results.
