Data-Driven Decisions

You're staring at a partnership decision that would double distribution but cost 30% of your margin. Your gut says yes. Your co-founder says no. You open your laptop — and you have no dashboard, no clean customer data, no clear picture of which segments are profitable. So you decide the way most founders do: vibes, podcasts, and the loudest voice in the room.

Inside this book:

• Building your first analytics setup with what you already have
• The right metrics for each business stage (and the ones to ignore)
• Dashboards that drive action — not just decoration
• Cohort analysis: the most powerful tool you're not using
• A/B testing without an analytics team
• When data misleads: biases, traps, and the limits of numbers

For founders who want decisions backed by signal, not noise.